The world of social media changes and grows by the day – but the changes do not have to be daunting. If you take the time to understand the changes and upgrade the sites you use you can get the best of what is offered.
Social media has become day to day communication with friends and family, a source of news, a business tool and an outlet for self expression. While not everyone will see the need or feel comfortable with all aspects offered, having basic social media knowledge is becoming a necessary skill.
The basics to consider are a facebook page and a twitter account – these can be a fun way to communicate and update your immediate circle. You can utilize both of these platforms to expand your business presence online and stay in touch with clients while building referral opportunities.
Foursquare allows you to check in from wherever you are and rate businesses and locations. You also have the opportunity to add photos and comments. While you may not want to check in at your home address or add every place you may be at due to safety and privacy reasons, for business use this is a great way to promote an event or an open house.
If you are interested in your own website or blog you can look into hosting and domain sites such as godaddy.com and web building sites such as wordpress.com. Depending on whether you will be using these for personal or business content you may want to consider hiring a professional to get you up an running. I used The Tech Byte which specializes in social media platforms for real estate professionals and I could not have been happier with the results. While real estate consulting is a specialty, they can also either help you with your set up or direct you to the best place to suit your needs.
Not every social media platform may be for you, but for both social and business purposes being present and feeling comfortable with the choices offered is really important. Being social media savvy is truly a way to take charge!!