Thank you staff at Late Night With Jimmy Fallon @latenightjimmy…

Thank you staff at Late Night With Jimmy Fallon @latenightjimmy…

…..for reminding me that no matter how young I feel I will still be segregated into the not so secretly coded with numbers “old group” when you organize your audience!!

Did you know that television audience coordinators seat the studio audience to reflect the demographics they want portrayed to the home audience as well as advertisers?  I first saw this strategy employed at The Tonight Show with Jay Leno, and then on my first trip to Late Night in August.  Today’s trip confirmed their segregation:  old, young and those who will stand behind the musical guest.

Guess what – once I got to see Hugh Jackman have a water war with Jimmy none of that mattered! Throw in a little Rick Astley duet complete with dancing by Jimmy and Hugh and all was forgiven. 

Jimmy, just remember when you write your thank you notes not to forget to thank those “old folks” who love you too!

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About Pat Palumbo

Pat Palumbo is positive that we all have the power to change the world. In big and small ways our choices form our experience, and in turn affect everything around us. At home, in our communities, and globally we can and should be a force of positive change. Pat's training as a Marriage & Family Therapist, as well as a background in advertising & public relations, provide her clients with many resources. Her passions include family, theatre, philanthropy, reading, writing, cooking, and travel. In all things kindness, compassion, and service. Pat is the President & COO of PhraseMark Inc. - engage, empower, elevate

2 Responses »

  1. So true – have been to see Jimmy twice and the coded audience divisions were in clear evidence on both ocassions. Jimmy we love you but stop sticking auntie in the corner!

    • Absolutely! Age descrimination might be a strong charge for a free ticket, but I think smart marketers and programmers need to take a better look at not only the composition of their audience but the buying power and influence of their audience as well.

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